T-Mobile will charge any 10DLC Campaign $250 if they don’t text a T-Mobile number at least once every 60 days.
Worse case scenario that’s $1500.00 a year for NOT doing something. Not sure how legal that is or if it’s been challenged but here we are.
Has anyone (or their customers) gotten this fine? What if you have a small business that doesn’t do a lot of 10DLC texting and is in a rural area that T-Mobile doesn’t really service? This sounds insane to me.
We’ve never received this fine, but we’ve been told that it is up to the carrier’s discretion whether to issue the fine or not.
In order for them to consider the campaign inactive on their network it must first have been active. So in your scenario if the campaign has never once sent a message to a T-Mobile number (or any number on its network via MVNO’s) then it was never active to go inactive.
Once you start sending message to numbers on the T-Mobile network then you need to keep your activity up.
That’s not how I understand it because supposedly they go by the campaign registry. If you have a registered campaign, you must use it and text T-Mobile or pay the fine.
The way to avoid this is to switch to a toll-free number for SMS. Those are not subject to the 10DLC requirements. Or send a message to a T-Mobile number that you can use to show activity. Are you a 100% that no numbers go over the T-Mobile network?
so what’s the catch??? Is toll free messaging that much more expensive or harder to get a verification so your number isn’t blocked?
It has had its own verification process for years. It is also a little more expensive.
and I thought Australia had some weird regulations, nope, USA wins one 
it gets even worse when you get to the State level… Especially in places like New Jersey (not just talking about phone stuff but business in general)
I’ve just received clarification on this from ClearlyIP.
A few things:
The rules have changed, T-Mobile will only enact this fee if there is a campaign created that has NO DID’s attached to it. It has nothing to do with activity on those DID to T-Mobile devices. Only “empty” Campaigns.
Secondly, they could not find a signle instance of any of their customers being hit with this fee.